Our Team

Elliot Newton

Executive Director

A proven expert in the hospitality and management accountancy industries, committed to adding real long-term value. With 10+ years across independant and corporate business structures, Elliot can improve shareholder value and bring a holistic approach to distressed businesses.

Great concepts and design can bring out the credibility of a business proposition and something which can make it special.  This “something” will increase brand recognition, awareness, and engagement.

Cam Healey

Consultant

In the dynamic world of brand development and experiential marketing, Cam has a wealth of innovation, creativity, and strategic planning across his career journey, particularly within the realm of events, activations, brand experiences and influencer management.

He also has a number of years under his belt within the influencer management world, forging meaningful partnerships that amplified Gymshark's reach and solidified its connection with consumers across the globe. Through strategic collaborations and engaging campaigns working side by side with his event management skills, Cam cultivated a vibrant community of brand advocates into loyal enthusiasts.

Pete Graham

Consultant

With 18 years of electrifying experience in curating unforgettable nightlife events globally, Pete have honed the art of creating immersive experiences that transcend the ordinary. From producing music with global acclaim to commanding dance floors at the most prestigious clubs worldwide, branding has been integral, weaving narratives that captivate audiences and leave a lasting impression.

Fuelled by a deep-rooted passion for uniting people and a knack for solving challenges under the spotlight, He thrives in high-pressure environments where creativity and innovation converge to create magic.